While the 2009 gesture of the year, Swooshiness, served as an escape for many, the Zigzag reinvigorates us and emboldens us to face everyday troubles with verve and vigor. So says the staff at Barkitecture, who chose the Zig Zag as the gesture of the year.
It’s a striking, eye-catching pattern that works well for day and night in women’s apparel, accessories and cosmetics, and in men’s ties, shirts and sportswear, so why not architecture?
“In times of stress, we need something to lift our spirits. The Zig Zag is a captivating, stimulating motif that gets the adrenaline going – perfect to ward off the blues,” explains Beatrice Liebeskin, executive director of the Style Institute of America. “It derives its positive qualities from a powerful bond to its mother shape, Serpentine, the most physical, viscerally alive gesture of all gestures.”
Liebeskin continues, “The intensity of this festive back-and-forth allures and engages. In fact, this movement, like the lightning it often represents, is what attracts us all to dance parties.”
A dynamic ‘switchback’ is encouraging and uplifting. Like the lightning it often represents, the zigzag elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.
It sounds like we are all getting off on the right foot this year!